My view on the Coca Cola commercial.

I know there are people who hate Coca-Cola, because of it’s history. And I know people hate Coca-Cola because it causes diabetes in our people. I mean when I go home, I am offered a coke, more than I would be offered water. So there are many reasons to hate coke. (By the way, I have not had a coke since 2013, the one resolution I ever kept, so far.) But instead of bashing coke for it’s history with or for the health issues it causes, I want to give my take on the Superbowl commercial that caused the Tea Party to twist their chonies in a bunch. With the recent outburst of racist and angry commentary over the Super bowl Coca Cola commercial, it never surprises me when people think we should all speak one language in this country. The Coca Cola commercial was a supposed tribute to the diversity of the melting pot America with a rendition of America the Beautiful sung in seven different languages. These languages being, English, Spanish, Hindi, Keres, Tagalog, Senegalese French and Hebrew.

Of course right wing pundits, conservatives, and Glenn Beck attacked Coca Cola. Angry tweets of people promising to ban Coca Cola in the name of freedom. It not only showed how many people in this country feel about immigration, it also showed how many people also did not know that America The Beautiful is not the national anthem. It showed that many people will not get over the fact that not everyone was born here in America.

When I read about stuff like this, it makes me want to say, “Wait, I am not a ghost?” How can so many people in this country forget about us? The Indigenous people of this land, the Native Americans, or American Indians? I realize as a percentage of the population, we are about 1%, but we are still here. I know that because of the use of our race as a mascot, it seems as if we are a part of the past, but we are still here.

Sure only one of our over 500 languages made it on the Coca Cola commercial. But this land had hundreds of nations and languages before 1492. In all of the Americas, there were thousands. The landing on immigrants here was the beginning of the American holocaust. Native people of this land were killed for land, for gold, etc. This attempted genocide continued for over half a century and never ended. In the late 1800’s, Native children were taken from their homes and put in military like residential schools from the age of 4 to 18. Often taken away from parents in handcuffs and not allowed to communicate with parents. Many times children died while at these schools, they were abused physically, sexually, and mentally. They were beaten until they spoke only English.

See, there were many beautiful languages on this land before English was ever even spoken here. These children who were beaten for speaking their own language were our grandparents and great grandparents. Today, there are many language revitalization programs on reservations, starting with immersion daycare. It is a beautiful thing to see a 4 year old more fluent than her parents. With hope, hard work, and determination our languages will come back after they tried to beat it out of our ancestors for so many years.

Many times people who think so narrow minded, that English should be the only language here, often forget this is not “Their America”, instead it is the land that we belong to. So when I see so many people angry over the fact that there are other languages in this country, I smile. When I see people rant over the fact that their city has 5 versions of one phone book, I know how they feel. See, these people forgot that they are not original to this land, we are. And I know how they feel, because the same anger they have for there being so many languages in America is the same anger I have for our languages almost dying off. And I am tempted to tell them the three words every Native American hates to hear:

“Get over it.”

Advertisements

13 thoughts on “My view on the Coca Cola commercial.

  1. I found your web site via google and the coke superbowl ad.
    I can understand the point of view you have taken. I am not a native american. With that being said, I would like to comment with a different point of view and perspective. The current immigrants are not coming to this land to assault or murder the populace. I believe it was same with the immigrants of the puritan days. Most were looking to escape the British rule and wanted to coexist in peace. Who started what and where I do not know about.
    The fact remains history is what it became and we can not change that. The Navajo Code Talkers I feel are the elite division of our military that are the direct result to the end of the War.
    I’m not trying to make amends for past errors by either party however the current US government has acknowledged the native americans and attempted to provide them special privilages and compensation for the past. Is it enough, in retrospect is it just, probably not. By the same token we could discuss the emancipation proclamation.

    Regarding the Advertisement that Coca Cola endorsed and paid for.
    I mean if seriously, Did these people learn the words and melody to this tune at their local homeland music store? Did they buy sheet music and study and prepare for America the Beautiful song in their native language, sing it in their school system?

    I could understand if Coke wished to do this to their original “I’d like to teach the world to sing” theme song. But not with a national song that is based upon America and has been for many years.

    If these people would like to come here and work the land for farming purposes and sing it in the fields then OK but learn the English language first and foremost. But this land is your land this land is my land or america the beautiful should be sung in English. The same with the Star Spangled Banner.
    I would not have a problem with the Coke ad if the people were singing it in english with their native accents would of been ok and patriotic.

    The word God is used in that song. Was the word god sung by middle easterners. “Nice to see that coke likes to sing an AMERICAN song in the terrorist’s language. Way to go coke. You can leave America.”

    • Chris.. Your God is from the Middle East… so is Jesus or rather Yeshua Ben Yossef who was a beardy guy with a olive tan skin complection who protested against European occupation.. and also went against forced assimilation into the “Romanis Ignorantis” Culture who viewed anyone who were different as “Savages” and “Barbarians” hell in fact to the European Romans Jesus was a “Savage”… and also a “Terrorist”… that is why they cruxified him in the first place… also here You go: http://www.youtube.com/watch?v=SO4Nc7-Dm6c … This is Indian country, Love it or Leave it!

  2. Oh for fucks sake. We are no longer a British colony, though those who cling to “speak english” seem to think so. Ummm, dude? Terrorist language? They believe in God as strongly as Pat Robertson, and just as mistakenly, but really, like the people who first inhabited these lands, resist being colonized by rich, white robber barons.

    We are a mixing pot, and unless you come from 100% English stock? Or are from here? Your people too spoke other languages. My father learned English and school at the same time.

    It was hard. He thought in Polish until the day he died. We should be more multilingual rather than less. Only idiots embrace not learning more from other cultures rather than learning from them.

    No wonder we are screwed…

  3. A nation of immigrants mad about a song that shows and celebrates America’s diversity? I thought it was a Great ad and am embarrassed as an American that I can only speak one language when most of the globally Connected world has to be at least bilingual.

    America isn’t some utopian promised land for Europeans, it’s a land that was forcibly and cruelly taken by a people who happened to have developed guns first.

    Preserving languages is very important. More power to those who work to keep America diverse and filled with many languages.

  4. “My freedom ends where yours begins.” It’s all about freedom. Anyone telling me I have to speak the language they tell me to speak is bordering on fascism. It’s a small step from telling us what language we must speak to telling us what words we must say.

  5. Chris.. Your God is from the Middle East… so is Jesus or rather Yeshua Ben Yossef who was a beardy guy with a olive tan skin complection who protested against European occupation.. and also went against forced assimilation into the “Romanis Ignorantis” Culture who viewed anyone who were different as “Savages” and “Barbarians” hell in fact to the European Romans Jesus was a “Savage”… and also a “Terrorist”… that is why they cruxified him in the first Place… also here You go: http://www.youtube.com/watch?v=SO4Nc7-Dm6c … This is Indian country, Love it or Leave it!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s